Building a Humble Community

When we decided to open Humble Bicycle Co we planned out our goals for the store. The biggest goal was not actually to make millions, buy a big yacht and get about in white suits….

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Rex Dubois
Humble beginnings; Canada Trip 2016

It is every young mountain bikers dream to visit Canada, the place where mountain biking was born and popularised through films like Roam and Seasons, and events like Whistler Crankworx. For us, this dream became a reality in July 2016.

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Nick McBeath
Dollars for the Dirt - Our Commitment to Local Trails

Very simply, without the hard work and dedication of local trail builders we would have no trails to ride our mountain bikes on! It is for this reason that we have decided that from 1st July we are going to start giving a donation of $5 from every mountain bike we sell to a local group who build and maintain trails. 

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Nick McBeath